KEY MESSAGES

Communicating clearly and consistently about RISD is essential to engaging and informing our primary audiences. While most communications will likely touch on one or more of the key messages outlined in this section, these broad messages should be seen as a starting point from which communications can be tailored based on the interests, needs and level of understanding of RISD in any given audience.

To support that customization, this section offers:

  • topline and supporting messages that reflect the most important aspects about RISD to convey when communicating externally
  • additional messaging guidance
  • supporting facts and figures